Posts Tagged ‘Twitter’

John Lennon U.K. Car Commercial Reignites Rock in Ads Debate

Thursday, March 4th, 2010

Whenever rock & roll appears in advertisements, some fans protest. A few years ago, Rolling Stone tracked the Worst Rock Sell-Outs Ever!(”All you need is Luvs” … diapers) and the Best Rock Sell-Outs Ever! (VW adopts Nick Drake’s “Pink Moon”). It’s the debate that rages every time the Moldy Peaches give a song to a Bahamas resort, Dr. Dre teases Detox for Dr. Pepper, or Bob Dylan promotes Pepsi. One rocker with experience in this arena, Ryan Adams, complained about being nagged over his Gap ad. But in truth, rock stars have appeared in dozens of Super Bowl commercials.

A new car commercial featuring archival footage of John Lennon is currently causing a bit of an uproar in the U.K., and some Beatles fans are questioning why Yoko Ono permitted French automaker Citroen to use footage of Lennon discussing the creative process. The backlash has prompted Sean Lennon to respond via Twitter, where he defended his mother’s attempt to keep his famous father in the “public consciousness.”

“Look, TV ad was not for money. It’s just hard to find new ways to keep dad in the new world. Not many things as effective as TV,” Sean tweeted. “Having just seen ad I realize why people are mad. But intention was not financial, was simply wanting to keep him out there in the world… No new LPs, so TV ad is exposure to young.”

This isn’t the first time the posthumous use of John Lennon in a commercial has sparked controversy: As Rolling Stone reported in December 2008, a digital version of Lennon was used in a commercial for One Laptop Per Child.

In the commercial for Citroen’s “anti-retro” DS3 model, Lennon says in the interview footage, “Once a thing’s been done, it’s been done. So while this nostalgia, I mean for the ’60s and ’70s, looking backwards for inspiration, copying the past, how is that rock n’ roll? Do something of your own, start something new. Live your life now.”

Source: Rolling Stone


BBC Might Rethink Closure of 6 Music

Wednesday, March 3rd, 2010

The BBC has given the first hint of a U-turn over plans to close its digitalradio station BBC 6 Music, after a furious backlash from listeners, trade unions and some of its own staff.

The proposed closure of 6 Music, along with its sister digital station the Asian Network, was confirmed by the BBC today as part of a wide-ranging strategy review by its director general, Mark Thompson.

Half of the BBC’s web pages will be shut and £100m will be saved from overhead costs as part of a package of cuts intended to free up £600m a year to be reinvested in high-quality content. The proposals also include cutting spending on foreign shows such as Mad Men by 20%, capping investment on sports rights and potentially selling off BBC magazines such as Top Gear.

But BBC Trust chairman Sir Michael Lyons said that if there was a big enough public response about the cuts, he would ask management to rethink its strategy.

“If we find that… there’s massive public concern that we need to take account of then we will go back to the director general to rethink the strategy before it’s approved,” he said. The proposals will now be the subject of a 12-week public consultation by the Trust.

The BBC has committed to spending at least 90% of the licence fee on “high-quality content and distribution” by 2013. Within that 90% guarantee, at least 80% of the licence fee will be spent on “content creation”.

The broadcasting trade union Bectu claimed the cuts could lead to another 600 job losses at the corporation, which has seen more than 7,000 jobs go in the last five years. Its general secretary, Gerry Morrissey, described the cuts as “totally unnecessary and purely politically motivated”.

Thompson described his review as a “step change” in the BBC’s history. “These are difficult decisions and it’s painful for the people who listen and watch a given service and for those people that broadcast it,” he said.

“I don’t want to pretend that these are easy decisions. It’s very interesting that politicians say: ‘Why don’t you cut these services?’ When we start doing that, they say: ‘Have you gone mad?’ This is a moment for focus and rationalisation after a period of very broad growth of activities across the BBC.”

Confirmation of the decision to axe the eight-year-old music station 6 Music – it is due to stop broadcasting at the end of next year – prompted an angry response from the station’s listeners. About 90,000 people had joined the Facebook group “Save BBC 6 Music” by the end of yesterday.

Jeremy Dear, general secretary of the National Union of Journalists, said Thompson had put BBC management “on a collision course not just with us and the hundreds of BBC staff who face losing their jobs, but with licence fee payers up and down the country.

“If the BBC has to look at savings, they should tackle executive pay rather than programmes or content.”

Lyons said: “The public pick up the bill for the BBC and it is right that it constantly evolves to meet their expectations. We welcome the general direction of this report, although we will want to test and consider how it is delivered. We are clear it heads towards a more disciplined and sharply focused BBC. That will mean some difficult choices. But we will not shrink from those choices where they are in the interests of licence fee payers.”

BBC Radio 5 Live presenter Richard Bacon, who also has a show on 6 Music, was one of the BBC presenters to publicly speak out against the decision to shut the station.

“6Music is staffed by talented people providing ‘distinctive’ programming that values ‘quality over quantity’. Exactly what this restructure is supposed to be about,” he said.

“6Music is distinctive and serves an audience not catered for by the commercial sector. What happens when folk use whatever rationale they have come up with to justify the 6Music decision and apply it to other parts of the BBC?” said Bacon on Twitter.

DJ Lauren Laverne, mid-morning presenter on 6 Music, said listeners’ messages about the closure of the station had reduced her to tears. “Worst walk to work ever. Like that final trip to the vet’s,” she tweeted. “Most emotional day at work of my life.”

Liberal Democrats culture spokesman Don Foster accused the BBC of using 6 Music and the Asian Network as “sacrificial lambs”. “Today’s report signals the end of the BBC roaming wherever it fancied. The decision to focus on high quality UK content is welcome,” he said.

“However, I am not convinced that using 6 Music and the Asian Network as sacrificial lambs to pay for it is the right approach. While the BBC has become overgrown in some areas and needs pruning, the licence-fee-payers must have their say about what’s to go.”

The decision to close the Asian Network was criticised by Professor Daya Thussu, director of the London-based India Media Centre, part of the University of Westminster, who said the closure showed the BBC was “abandoning its inclusive agenda and thus compromising its public service remit”.

“The closures show that the BBC is abandoning its inclusive agenda and thus compromising its public service remit. The demise of the Asian Network would make the BBC less multi-cultural and, to borrow an apt phrase from one of its former bosses, more ‘hideously white’.”

The culture secretary, Ben Bradshaw, said the BBC was a “great British asset and should not approach the future assuming the Conservatives, who are viscerally hostile to the BBC, will win the election”. He warned against politicians “compromising the BBC’s independence by giving a running commentary on its decisions”.

The shadow culture secretary, Jeremy Hunt, said he wanted to see “actions not words” from the corporation. “I am pleased that the BBC is taking a long hard look at exactly what it should be doing … Will the BBC be less expansionist? Will it think carefully about its impact on the independent sector? Above all, will it spend licence fee payers’ money on quality public service content that they want to see?”

The closure of 6 Music and the Asian Network is a blow to the radio industry’s efforts to go digital. The two stations had around a million listeners between them.

But Ford Ennals, chief executive of digital radio switchover body Digital Radio UK, remained upbeat. “Whilst some listeners will inevitably be disappointed by the closure of individual services, we believe the BBC’s vision as outlined in the strategic review will ultimately result in greater levels of overall listening to digital radio.”

BBC2 will be one of the main beneficiaries of the decision to plough more money into programming, with a £25m increase in its programme budget from 2013. Children’s programming will see a boost of £10m each year, but the BBC intends to leave the teen market to rivals such as Channel 4 and has proposed the closure of BBC Switch and Blast!.

The BBC said that it aims to cut spend on imported programming by 20% from a budget of £100m today and to cap it at a maximum of around £85m a year in the future. Sports rights expenditure, on events such as Wimbledon and Formula 1, will be capped at about £300m a year.

The BBC’s internet operation will see the number of web pages it publishes halve by 2013. The scaling back of the web operation will include an approximate 25% cut in budget and similar slashing of staff numbers, potentially affecting as many as 350 employees. Regional newspaper groups will be buoyed by a commitment to curtail local activities including a promise to “never be more local” than it is now.

The BBC also said that during the next licence-fee period, from 2013 to 2016, Thompson will be made personally responsible for reducing the corporation’s overheads bill from about £410m to just over £300m per year – from 12% of the licence fee to 9%.

The report states that the corporation must go further than previously announced cuts to senior management levels and pay, details of which were announced last October, with further reductions in costs associated with top talent, property and distribution. The report also said that the traditional BBC hierarchy needed to be given a “flatter, more dynamic and flexible structure”. It said that the BBC needed to make a “step change” in simplifying its operations and structure.

Last week the National Audit Office criticised the BBC for overspending by more than £117m in three construction projects.

Source: The Guardian


No Doubt Tweets On Progress of New Album

Wednesday, January 27th, 2010

After solo projects, family time and last year’s summer reunion tour, it looks like No Doubt are getting down to business on their long-awaited sixth studio album. The band, which has been working on the project intermittently over the past few years, has taken to Twitter to keep fans updated.

“Tony and Gwen are rocking the synth. Our little studio is warm and candlelit, above the glowing city. Tom,” guitarist Tom Dumont tweeted on Wednesday evening.

Dumont has been tweetingabout their progress for the past week, with the first landing on January 20. “Back in the studio together writing today. Synth horns=cheesy but fun. :) ,” he tweeted.

The following day brought even more work for the group as Dumont tweeted a close-up picture of bassist Tony Kanal in the studio with singer Gwen Stefani.

The bandmembers worked on new material without Stefani for some time. “Tony, Adrian and I have been busy preparing material for the album since this time last year,” Dumont told MTV News in an e-mail in 2007. The following year, drummer Adrian Young talked loosely about the new material. “It seems like we’ve always come from an eclectic background musically,” he said. “But we seem to always gravitate towards reggae. I can’t say that’s what our record is going to be like, ’cause it’s too early to tell, but what makes us feel really good is reggae music. I can play reggae music to my grave.”

Last May, the group used an appearance on “American Idol” to preview what Stefani called “the procrastination tour” (with Paramore opening), and made a cameo appearance on “Gossip Girl,” covering Adam & the Ants’ 1981 track “Stand and Deliver.”

The band hoped to use the tour as a way to reconnect and find inspiration for their new material. “Once we reconnect onstage and reconnect with all the people who have supported us, I think it’s going to inspire us to make an amazing record,” Kanal said before the tour.


Twitter users buy more music

Wednesday, June 24th, 2009

Twitter BirdA new NPD Group study finds that active Twitter users buy 77 percent more digital music downloads on average than non-users. Additionally, 12 percent of those who have bought music in the last three months also report having used Twitter, versus 8 percent of overall Web users.

“Based on their music-purchasing history, active Twitter users are simply worth more to record labels and music retailers than those who are not using Twitter,” says NPD entertainment analyst Russ Crupnick.

A third of all Twitter user reported buying a CD in the prior three months, and 34 percent reported buying music digitally, compared to 23 percent and 16 percent for overall Web users. Another one-third of Twitter users listened to music on a social networking site, 41 percent via online radio and 39 percent watched music videos online. Overall, they are twice as likely than average Web users to visit MySpace Music and Pandora.

“Twitter has the potential to help foster the discovery of new music, and improve targeted marketing of music to groups of highly-involved and technologically savvy consumers, but it has to be done right,” Crupnick said. “There must be a careful balance struck between entertainment and direct conversation on one hand, and marketing on the other. Used properly Twitter has the power to entertain — and to motivate music fans to purchase more new albums, downloads, merchandise, and concert tickets.”


Why Trent Reznor Is the Latest Artist Hating Twitter…

Thursday, June 11th, 2009

trent-reznor-150x150Kanye hates Twitter for a number of reasons, including its tendency to invade the privacy of its users. “Everything that Twitter offers I need less of,” Kanye famously ’spazzed’ in May.

NIN identity Trent Reznor has a different gripe. Kanye has never had an account, while Reznor has been a heavy user – and is now burning out. “The problem with really getting engaged in a community is getting through the clutter and noise,” Reznor blogged. In the case of Twitter, that means endless dribble and hatred from unidentified accounts, and few filters.

But the problem affects broader social media. “I will be tuning out of the social networking sites because at the end of the day it’s now doing more harm than good in the bigger picture and the experiment seems to have yielded a result. Idiots rule,” Reznor stated during a recent ramble of a blog.

On the issue of privacy, Reznor described the shift in perception that may have followed his tweets. Instead of a hard-edged or carefully shaped identity, fans were given tweets from a singer-in-love, something Reznor was hardly apologetic for. “If this has bummed you out or destroyed what you’ve projected on me, fair enough – it’s probably time for you to leave,” Reznor continued. Moving forward, Reznor will retread his Twitter account into a one-way feed of NIN-related updates.